2018 – 2021

NATIONAL CREATIVE DIRECTOR   –   THE PLEASURE CHEST LOS ANGELES

• Directed online and in-store seasonal campaigns with creative team, graphic designers, SEO consultants, store managers, in-store merchandisers, and product buyers.
• Uploaded and organized products, images, category pages and SEO-rich copy on e-commerce website while working closely with web developers to identify site issues and implement upper-level enhancements.
• Managed content, scheduling and analytics for cross-platform social media accounts and newsletters in industry-specific brand voice in accordance with campaign and sales goals. 
• Copywriting and proofreading for all in-house and external materials including product copy and web content, in-store and online advertising, brand books, and seasonal campaigns. 
• Coordinated and managed outreach, sponsorship, and education programs in connection with large-scale industry vendors, local community organizations, and well-known industry affiliates.
• Attended tradeshows, seminars, and networking events to stay current on product trends, establish new working relationships, and grow brand awareness as an industry leader.

2017 – 2019

SOCIAL MEDIA MANAGER   –   EVERYBODY LOS ANGELES

• Copywriting, content creation, and management of cross-platform social media accounts and weekly newsletters for inclusive, body positive gym.
• Directly increased sales, follower growth and brand awareness via social media outlets, weekly newsletters, direct mailing, and billboard ads.
• Curated and produced community and gym related events and fundraisers.
• Worked closely with staff and management to evaluate analytics, enhance cross-platform branding, and discuss current trends in a wide range of fitness and health communities.
• Attended regular staff meetings with prominent social justice advocates to address challenges in the fitness industry and uphold inclusive company mission at all levels.

2012 – 2015

MARKETING DIRECTOR    –   SHARPE SUITING, LLC

• Implemented marketing and advertising campaigns based on target market and trend forecasting for startup size and gender-inclusive suiting and soft goods brand.
• Developed branding for promotional campaigns, events, website, and social media.
• Organized and produced exclusive and large-scale events for new product launches.
• Cultivated strategic partnerships with industry-relevant companies and brands.
• Managed marketing, conceptualized strategy, wrote copy, and successfully led team to reach $69k fundraising goal.

2005 – 2012

EVENT PRODUCTION   –   OUTFEST, DDLA, SELF-EMPLOYED

• Produced small to large-scale events and red-carpet receptions at various Los Angeles venues.
• Designed flyers, web and social media pages, curated blog posts, and managed mailing lists.
• Established cross-promotional campaigns with other event producers, organizations, and venues to promote events.
• Acquired donations and successfully fulfilled target goals for fundraising campaigns.
• Booked talent, secured sound and staging equipment, corporate sponsorship, performed community outreach, managed finances, set up and hosted events.

UCLA
Bachelor of Arts, German Literature

LATTC
Computer Networking and Fashion Design

Excellent oral, written, and communication skills. Very punctual. Works well individually and as part of a collaborative team environment. Proficient in Spanish and German. Knowledge of Microsoft Office Suite, Google Suite, Trello, Adobe Photoshop, Canva, Instagram, Facebook, TikTok, YouTube, Mailchimp, WordPress, Big Commerce, Big Cartel, Square, Wix, Omnistar Affiliate, MindBody, Zoom Business, and Iconosquare software.

References available upon request.